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Brand Story
Founded in 1994, prettyFIT is a fashion-forward brand that embodies a confident and unconstrained woman who seeks to express her own unique individuality.
Driven by its aspirations to set women free from boundaries, prettyFIT re-defines comfort by incorporating numerous comfort-centered technologies to make our shoes so much softer, more enjoyable and wearable.
The brand's intricate, trend-focused products have become sartorial essentials for women from all walks of life.