Court Couture: Serving Style in Motion

Where power meets polish and play meets poise, Court Couture celebrates movement, femininity, and flair! Shot on a sunlit court, the campaign fuses prettyFIT’s effortless charm with Urbanized Co.’s sporty edge. Think sleek silhouettes, pastel tones, and soft fabrics flowing in motion — redefining what it means to look confident, comfortable, and completely in control!

Style Meets Strength

This October, prettyFIT teams up with Urbanized Co., a women-led activewear brand that celebrates style, strength, and movement. Together, we bring a fresh spin to court style: pairing function with fashion and empowerment with ease. Because confidence doesn’t need a dress code, it’s what you wear, and how you move.

Move Freely. Shine Boldly.

Style That Plays Both Ways

Activewear beyond the gym? Absolutely. Court Couture redefines the rules — mixing sleek sportswear with heels, flats, and sandals that don’t just play the part but serve it! The result? Outfits that move effortlessly from court to café, showing that true style is all about confidence, creativity, and the courage to stand out.

The Looks That Steal the Court

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Brynn Flats × Serve Pleated Skirt – Lolly
Breezy, feminine, and free. The Brynn Flats bring a soft contrast to the sporty pleats — comfort that moves as gracefully as you do!
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Julie Heels × Rover Sculpt Crop Jacket
Power dressing, reimagined. Julie’s sleek silhouette lifts the look! Proving that heels have a place on the court (and they’re winning!).
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Viona Sandals × Adapt 3-in-1 Longline Bra – Soul
Playful yet poised! The Viona Sandals keep it light and effortless,  a reminder that elegance and ease can share the same stride.

Confidence in Every Move

Fashion is a form of self-expression and Court Couture is your reminder to move boldly, dress freely, and serve confidence your way. Whether you’re on the court or off, it’s all about playing by your own rules — with style that never stops moving!